Gevril Men’s Rose-Gold Brown Leather Watch

November 21, 2013 31

The Gevril family tradition of watchmaking was passed onto Jacques’s son, Moyse Gevril, and in 1784 he achieved the status of Master Clockmaker. During the 1800s, the Gevril family expanded their art to include enameling as well as the creation of dials for their watches. Gevril timepieces are displayed in museums across Europe–most notably the Museum Geneve and the Rolex Museum (where a Gevril pocket watch is displayed in the collection personally selected by the Wilsdorf family, the founder of Rolex).

The company was purchased by Samuel Friedmann in 2000, who believed the Gevril name represented an ideal combination of history and future potential. Today’s signature Avenue of Americas line is based on a case design from the 1920, which was discovered after going through Gevril’s raft of historical documents and design books. It has a retro look, but is updated with a bevelled dial with raised, hand-painted numbers and straight chrono pushers for a contemporary feel.

Creating a Gevril timepiece is exhaustive, and Gevril expends years into the design and manufacture of its rare and enduring timepiece collections. It manufactures only limited edition collections, with 6,000 Gevril watches created each year and each line limited to 500 (stainless steel) or 100 (gold) pieces. The company also sources only the best materials and accoutrements, including 316L stainless steel, natural mother-of-pearl dials, Wesselton diamonds calibrated by CNC machines and Louisiana crocodile skin.