Spoonachos: You Want You Lose

It’s happened to all of us. You’re busy watching the big game indulging in your favorite salsa by way of a chosen brand of chip, then your phone vibrates in your pocket. You struggle to scoop it out in time to check a phone number calling or text but those stupid chips didn’t do anything to help you avoid getting dripping salsa all over your fingers. By the time you manage to pry your phone out of your pocket and avoid getting it covered in tomato-based dip, you’ve missed the call or realized on the tail end of too much effort it wasn’t worth it for a mere Facebook alert.

Enter Spoonachos. Picture those two words combing inside of your head and that’s exactly what this handy snack product concept entails. Crafted by Serbian designer Denis Bostandzic, these yet-to-be manufactured treats are an evolutionary step above the only other snack treat of similar design, the Frito’s Scoops chips variety. That’s because unlike the Frito-Lay produced Scoops, Spoonachos don’t demand that the eater use the scoop itself to hold the chip. Instead Spoonachos come with a handle built-in. Think of it as the difference between scooping water out of a well with a bowl and with a bucket with a handle. In one instance your hand is bound to get wet. In the other, it’s sure to stay dry.

So why aren’t these chips on store shelves yet? My guess is packaging problems, for starters. Judging by what Mr. Bostandzic has presented as the ideal package for Spoonachos – a Pringles-esque tube with the chips stacked on top of one another – there are probably big problems with Spoonachos handles breaking off during shipping. Some consideration was paid towards this in the design packaging with the chips tightly packed together and the package opened through tearing a sliver off of the side, but resealability becomes a problem.

Otherwise there’s no reason why this product shouldn’t be on store shelves. Molding corn matter into the shape Mr. Bostandzic proposes wouldn’t be impossible. The function far surpasses that of the Scoop and would certainly entice consumers if the marketing campaign was wide reaching enough. Hopefully problems are tweaked and perhaps this design will make its way to a major snack maker. Anything to keep the salsa off my hands, in my mouth, and away from my iPhone.


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